Overview
Dublonen – the digital voucher system for local business associations – I designed the logo, developed various brand applications, and created the app UI. The goal was to establish a modern and cohesive visual identity with strong brand recognition. The result is a flexible, consistent design that is used across platforms – from the app and online shop to digital and printed materials.
Client
Voima
Industry
Finance
Service
Brand Identity
Visual Communication
UI / UX Design
The Challenge
Dublonen needed a visual identity that conveyed trust, modernity, and ease of use. The design had to work seamlessly across digital platforms like the app and webshop, as well as in print and promotional materials.
The Solution
I developed a clean, contemporary logo and a visual system to match. Using a well-balanced color palette, modern typography, and adaptable brand elements, I created a cohesive design language. Special attention was given to the app design, ensuring intuitive navigation and a user-friendly interface.
The Result
The new identity has been successfully implemented and defines the brand presence across all channels. Both the app and the webshop now offer a consistent and engaging user experience, reinforcing Dublonen’s position as a modern, accessible voucher platform for local businesses.
