why it

why it

works

works

Art Director from Zurich

who i am

Design is all about transformation.

For over a decade, I’ve worked between design, technology and brand communication – with roots in Art Direction, Graphic and Packaging Design.

I develop visual systems, guide projects, and care about details – from typography to interaction. My further education in UI/UX and creative coding helps me connect concept and execution.

I design interfaces, identities and campaigns that feel clear and intentional – on screen and in print.

Alongside my design work, I’m also active as a musician. I’ve had the chance to perform on major festival stages across Switzerland – a creative lens that shapes how I approach storytelling, structure and emotion in design.

Process

CORE VALUES

Aesthetic Transformation

I use design to create value — visually, strategically, and technically. I turn complexity into clarity, building systems that look good and move ideas forward across formats and experiences.

01

Innovation

With a background in “Coding for the Arts” and “Digital Typography – UI/UX Design,” I bring together technological awareness and design-driven thinking.

02

Strategy

Whether it’s through trend analysis, market research or leading projects end-to-end, I approach design as a strategic tool — one that connects purpose, audience, and execution.

03

Precision

Typography, UI/UX and packaging are all disciplines that demand detail. I enjoy working with structure — designing systems that are not only aesthetic, but logical and refined.

04

Communication

I value clear, open communication — with clients, teams, and users. Whether it’s through feedback, content or mentoring, I believe that how we talk about design matters as much as how we build it.

05

Aesthetic Transformation

I use design to create value — visually, strategically, and technically. I turn complexity into clarity, building systems that look good and move ideas forward across formats and experiences.

01

Innovation

With a background in “Coding for the Arts” and “Digital Typography – UI/UX Design,” I bring together technological awareness and design-driven thinking.

02

Strategy

Whether it’s through trend analysis, market research or leading projects end-to-end, I approach design as a strategic tool — one that connects purpose, audience, and execution.

03

Precision

Typography, UI/UX and packaging are all disciplines that demand detail. I enjoy working with structure — designing systems that are not only aesthetic, but logical and refined.

04

Communication

I value clear, open communication — with clients, teams, and users. Whether it’s through feedback, content or mentoring, I believe that how we talk about design matters as much as how we build it.

05

Aesthetic Transformation

I use design to create value — visually, strategically, and technically. I turn complexity into clarity, building systems that look good and move ideas forward across formats and experiences.

01

Innovation

With a background in “Coding for the Arts” and “Digital Typography – UI/UX Design,” I bring together technological awareness and design-driven thinking.

02

Strategy

Whether it’s through trend analysis, market research or leading projects end-to-end, I approach design as a strategic tool — one that connects purpose, audience, and execution.

03

Precision

Typography, UI/UX and packaging are all disciplines that demand detail. I enjoy working with structure — designing systems that are not only aesthetic, but logical and refined.

04

Communication

I value clear, open communication — with clients, teams, and users. Whether it’s through feedback, content or mentoring, I believe that how we talk about design matters as much as how we build it.

05

Aesthetic Transformation

I use design to create value — visually, strategically, and technically. I turn complexity into clarity, building systems that look good and move ideas forward across formats and experiences.

01

Innovation

With a background in “Coding for the Arts” and “Digital Typography – UI/UX Design,” I bring together technological awareness and design-driven thinking.

02

Strategy

Whether it’s through trend analysis, market research or leading projects end-to-end, I approach design as a strategic tool — one that connects purpose, audience, and execution.

03

Precision

Typography, UI/UX and packaging are all disciplines that demand detail. I enjoy working with structure — designing systems that are not only aesthetic, but logical and refined.

04

Communication

I value clear, open communication — with clients, teams, and users. Whether it’s through feedback, content or mentoring, I believe that how we talk about design matters as much as how we build it.

05

EXCPERIENCE

MY CAREER JOURNEY

Feb 2025 – July 2025

FocusMedia
AI Content Production

At Focus Media, I work in the field of AI-driven content creation. My role focuses on exploring how generative tools and emerging technologies can enhance visual workflows — from ideation to asset development — within digital and branded content environments.

Feb 2025 – July 2025

FocusMedia
AI Content Production

At Focus Media, I work in the field of AI-driven content creation. My role focuses on exploring how generative tools and emerging technologies can enhance visual workflows — from ideation to asset development — within digital and branded content environments.

Feb 2025 – July 2025

FocusMedia
AI Content Production

At Focus Media, I work in the field of AI-driven content creation. My role focuses on exploring how generative tools and emerging technologies can enhance visual workflows — from ideation to asset development — within digital and branded content environments.

Feb 2025 – July 2025

FocusMedia
AI Content Production

At Focus Media, I work in the field of AI-driven content creation. My role focuses on exploring how generative tools and emerging technologies can enhance visual workflows — from ideation to asset development — within digital and branded content environments.

Oct 2023 – Present

Independent Practice
Art Director & Visual Designer

Currently working independently with a focus on visual identity, UI/UX, and packaging. I collaborate with agencies, cultural institutions, and brands to create modern, system-driven design solutions across platforms — from typography to interface, always with clarity, structure, and creative direction.

Oct 2023 – Present

Independent Practice
Art Director & Visual Designer

Currently working independently with a focus on visual identity, UI/UX, and packaging. I collaborate with agencies, cultural institutions, and brands to create modern, system-driven design solutions across platforms — from typography to interface, always with clarity, structure, and creative direction.

Oct 2023 – Present

Independent Practice
Art Director & Visual Designer

Currently working independently with a focus on visual identity, UI/UX, and packaging. I collaborate with agencies, cultural institutions, and brands to create modern, system-driven design solutions across platforms — from typography to interface, always with clarity, structure, and creative direction.

Oct 2023 – Present

Independent Practice
Art Director & Visual Designer

Currently working independently with a focus on visual identity, UI/UX, and packaging. I collaborate with agencies, cultural institutions, and brands to create modern, system-driven design solutions across platforms — from typography to interface, always with clarity, structure, and creative direction.

Nov 2016 – Oct 2023

Voima GmbH
Art Director

Led design projects across branding, print, digital, and spatial media. I developed visual identities, campaign systems, and creative direction for a diverse client base. My work combined strategic clarity with strong visual execution — from concept to delivery.

Nov 2016 – Oct 2023

Voima GmbH
Art Director

Led design projects across branding, print, digital, and spatial media. I developed visual identities, campaign systems, and creative direction for a diverse client base. My work combined strategic clarity with strong visual execution — from concept to delivery.

Nov 2016 – Oct 2023

Voima GmbH
Art Director

Led design projects across branding, print, digital, and spatial media. I developed visual identities, campaign systems, and creative direction for a diverse client base. My work combined strategic clarity with strong visual execution — from concept to delivery.

Nov 2016 – Oct 2023

Voima GmbH
Art Director

Led design projects across branding, print, digital, and spatial media. I developed visual identities, campaign systems, and creative direction for a diverse client base. My work combined strategic clarity with strong visual execution — from concept to delivery.

Feb 2015 – Jan 2016

Matter Gretener Lesch
Graphic Designer

Supported branding and communication design projects for clients in culture and commerce. Contributed to the development of clear, system-oriented design solutions across editorial and identity work.

Feb 2015 – Jan 2016

Matter Gretener Lesch
Graphic Designer

Supported branding and communication design projects for clients in culture and commerce. Contributed to the development of clear, system-oriented design solutions across editorial and identity work.

Feb 2015 – Jan 2016

Matter Gretener Lesch
Graphic Designer

Supported branding and communication design projects for clients in culture and commerce. Contributed to the development of clear, system-oriented design solutions across editorial and identity work.

Feb 2015 – Jan 2016

Matter Gretener Lesch
Graphic Designer

Supported branding and communication design projects for clients in culture and commerce. Contributed to the development of clear, system-oriented design solutions across editorial and identity work.

Nov 2013 – Dec 2014

Scotti Werbeagentur
Graphic Designer

Worked on advertising and print campaigns for retail and consumer brands. Developed layouts, key visuals, and production-ready assets in a fast-paced creative environment.

Nov 2013 – Dec 2014

Scotti Werbeagentur
Graphic Designer

Worked on advertising and print campaigns for retail and consumer brands. Developed layouts, key visuals, and production-ready assets in a fast-paced creative environment.

Nov 2013 – Dec 2014

Scotti Werbeagentur
Graphic Designer

Worked on advertising and print campaigns for retail and consumer brands. Developed layouts, key visuals, and production-ready assets in a fast-paced creative environment.

Nov 2013 – Dec 2014

Scotti Werbeagentur
Graphic Designer

Worked on advertising and print campaigns for retail and consumer brands. Developed layouts, key visuals, and production-ready assets in a fast-paced creative environment.

May 2011 – Dec 2012

PACKTHIS AG
Packaging Designer

Specialized in structural and graphic packaging design for food and lifestyle products. Focused on layout systems, material interaction, and shelf impact — combining aesthetic and commercial goals.

May 2011 – Dec 2012

PACKTHIS AG
Packaging Designer

Specialized in structural and graphic packaging design for food and lifestyle products. Focused on layout systems, material interaction, and shelf impact — combining aesthetic and commercial goals.

May 2011 – Dec 2012

PACKTHIS AG
Packaging Designer

Specialized in structural and graphic packaging design for food and lifestyle products. Focused on layout systems, material interaction, and shelf impact — combining aesthetic and commercial goals.

May 2011 – Dec 2012

PACKTHIS AG
Packaging Designer

Specialized in structural and graphic packaging design for food and lifestyle products. Focused on layout systems, material interaction, and shelf impact — combining aesthetic and commercial goals.

Aug 2010 – Dec 2010

Die Gestalter AG
Internship – Graphic Design

Completed a professional internship focusing on layout, concept development, and production processes in a design studio setting.

Aug 2010 – Dec 2010

Die Gestalter AG
Internship – Graphic Design

Completed a professional internship focusing on layout, concept development, and production processes in a design studio setting.

Aug 2010 – Dec 2010

Die Gestalter AG
Internship – Graphic Design

Completed a professional internship focusing on layout, concept development, and production processes in a design studio setting.

Aug 2010 – Dec 2010

Die Gestalter AG
Internship – Graphic Design

Completed a professional internship focusing on layout, concept development, and production processes in a design studio setting.